Recently Libra has extended its operation to Afghanistan and intends to take its exports to central ASIA AND Africa by 2014. During the last three years, the average growth rate of Libra Pvt Ltd has been 35% percent, as compared to the Pakistan pharma industry's average growth rate of 14 percent for the same period.
We as a company are more than ambitious to take this growth to 50% by the end of 2013 by further strengthening our portfolio, as we have new hormones, psychotropic drugs, ointments/creams, and Cephalosporin injectable in the pipelines.
Currently, 140 people are working in the sales and marketing alone – divided in three groups. To capture untapped opportunity we will increase sales and marketing team to 180 people by the end of 2014.
Libra is considered as the leading pharmaceutical company in terms of manufacturing and marketing experience.
Libra Pvt Ltd has privilege to manufacture two brand leaders and three brands at number two positions.
Libra Pvt Ltd is doing well in the field of Psychiatry, Infertility, Hormones, cephalosporin Injectables/oral, Analgesics, Anti-diarrheal, Pediatrics and Gastroenterology .
Two brands hold market leadership in their respective classes, three brands hold second position in respective therapeutic areas.